At Phoenix Fashion Week at Chateau Luxe on October 20–21, 2023, Alexis William, the founder of Aloha Glamour, will present her 2024 Spring Collection, “Married to The Culture.” Her line combines traditional ethnic prints with modern African and Hawaiian fashion with the intention of fostering cultural understanding and harmony.
Aloha Glamour will compete for the Designer of the Year title, which comes with $10,000 worth of goods and services for an up-and-coming brand in addition to international recognition.
According to Alexis, the brand’s goal, “Fashion is a strong tool for cultural inspiration and interaction. We hope to honor and meld many cultural influences with our “Married to the Culture” line, resulting in a tasteful marriage of tradition and fashion.
The goal of this topic is to highlight the strength of togetherness through fashion while showcasing the beauty of cultural diversity. I want the listener to leave this 10-song collection with a fresh appreciation for various cultures as well as a feeling of connection and shared humanity, which will encourage them to embrace variety in their own life.
“I am really impressed with the growth and vision of Alexis in such a short time inside our Digital Designer Bootcamp,” says Brian Hill, Executive Director of Phoenix Fashion Week. She is a fashion designer to be on the lookout for. The introduction of her official brand on our runway in October excites the entire team.
Aloha Glamour works to empower and support its African craftsmen by assisting them in leading sustainable lifestyles and making a living wage.
The success of the collection will be determined by its capacity to promote dialogue about cultural inclusivity and leave people with a lasting impression of the beauty that can be created when culture and fashion collide, says Alexis.
