Home » Black-Owned Brand Creates Travel Gear Celebrating Kids of Color

Black-Owned Brand Creates Travel Gear Celebrating Kids of Color

by Ava Robinson
Dutchess and Duke

Children of color make up more than half of the population in the United States. Dutchess & Duke, a recently established kids’ travel gear firm, aims to transform the industry by tackling the underrepresentation of children of color.

High-quality backpacks, luggage, and travel accessories featuring children from various backgrounds—African-American, Hispanic, Asian, biracial, and multiracial—are the company’s specialty.
According to Kelie Charles, CEO of Dutchess & Duke, “we are on a mission to bring diversity to kids’ travel products.” “We want kids to be thrilled to have baggage that represents who they are. We think that every child ought to be able to experience a sense of being seen and represented in the goods they utilize.”

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Iterative approaches to corporate strategy foster collaborative thinking to further the overall value.
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Iterative approaches to corporate strategy foster collaborative thinking to further the overall value.

Backpacks, suitcases, and travel items with endearing figures symbolizing kids of all origins are part of the company’s first product range. There is a Dutchess and Duke character for every youngster to relate to, ranging from Zora, the ambitious doctor, to Grayson, a superhero in training.

“Dutchess and Duke is more than a business,” Charles declared. Sharing similar travel experiences and the same inclusive goal binds this inclusive group together. “‘Are We There Yet?’ is our catchphrase, representing both the eager traveler and our more general objective of achieving worldwide acceptance.”

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