Category:

FAILURES & SUCCESSES

Nex Cubed partners with HBCU.vc to launch scout program

by Alex Turner October 31, 2023

written by Alex Turner

To prepare the upcoming generation of black venture capitalists, Nex Cubed, the venture accelerator that established a $40 million fund targeting founders from historically black colleges and universities (HBCUs), today announced a venture scouting relationship with HBCU.vc, a nonprofit organization.

Students and graduates of HBCUs can apply for fellowships through HBCU.vc, and Nex Cubed has trained over 700 students through its nonprofit foundation.

CEO of Nex Cubed Marlon Evans told TechCrunch, “We decided to team up with HBCU.vc and provide them an opportunity to go beyond their fellowship program to provide their fellows with real-life experiences working with a VC firm, instead of reinventing the wheel and setting up a separate program targeted at HBCUs.”

The COO of HBCU, Chelsea Roberts, expressed her hope that more HBCU alums and students will have access to technology due to this cooperation. “To ensure HBCU talent is on an equal playing field, that means doing so with resources,” she stated, adding that essential stakeholders and actors in the sector must also assist them.

Scout programs are an excellent way for businesses to access talent and potential transactions while assisting prospective investors in developing their track records and contacts. Through this scouting program, graduates and fellows of HBCU.vc will receive mentoring on various topics, including investment memo writing and due diligence. The fellows, according to Nex Cubed, will also get a portion of the fund’s proceeds if a business they helped identify receives funding.

It has long been known that diversifying the investment community will increase the amount of cash available to minority entrepreneurs. Currently, Black entrepreneurs receive fewer than 1% of venture capital investment annually and make up less than 5% of all investors. However, in the greater scheme of finding tech and business expertise, HBCUs are sometimes overlooked despite their long history of nurturing Black brilliance. They were established in the 1800s to provide education to African Americans, as the majority were not allowed to attend the then-existing, predominately white universities.

There are currently over 100 HBCUs, with institutions like Howard University and Clark Atlanta being mentioned as Black Ivy League universities. A quarter of African-American STEM graduates come from HBCUs; these students are primarily from Spelman College, Howard University, and North Carolina A&T State University.

Other companies, Nex Cubed and HBCU.vc, attempt to assist this population segment. Fund-of-funds: The Historical Fund has given $10 million to nine historically black colleges to support their venture capital investments. Additionally, Plexo Capital investor Lo Toney attempted to persuade additional venture capital companies to accept HBCUs as limited partners.

According to Evan, ignoring HBCUs is like ignoring the future of creativity.

He stated, “One of the tenets of our investment thesis is that those with direct experience with some of these issues will be the ones to devise the most creative solutions to deal with them.” “We have a financial obligation to ensure that we are not passing up this excellent pool of talent.”

October 31, 2023 0 comment

Hexa, the startup studio behind Front, Spendesk, and Aircall, unveils its next batch of startups.

by Alex Turner October 31, 2023

written by Alex Turner

The six upcoming businesses that Hexa, a Paris-based startup studio once known as eFounders, has revealed have been released. The combination of corporate SaaS firms and blockchain data startups makes for an intriguing combination.

It’s also always intriguing to observe the ideas and patterns that emerge from these fresh batches, especially considering eFounders’ past performance. Recall that eFounders was founded in 2011 with an emphasis on SaaS companies developing products and services that would shape the nature of work in the future.

Among the businesses in eFounders’ portfolio are Front, Spendesk, and Aircall. More recently, eFounders changed its name to Hexa and expanded its reach. Hexa is now a holding company for many startup studios, such as Logic Founders for finance themes, 3 Founders for web businesses, and e Founders for the future of work (yet).

Over the last ten years, Hexa has launched more than forty businesses. While some have performed extraordinarily well, others have never really taken off. The firms in Hexa’s portfolio were valued at $5 billion last year.

Hexa and its startup studios create the concepts underlying these businesses. Subsequently, they search for the ideal founding team to refine those concepts continuously. The startup studio contributes its knowledge in product design, go-to-market strategy, hiring, fundraising, and other areas for the first year or two.

A startup becomes a legitimate independent business if it raises its seed round, at which point the startup studio staff can work on other projects. Co-founder and CEO Thibaud Elziere said, “Nothing is changing with Hexa; we still keep 30% in equity post-seed, except that now 7.5% of this 30% stake is allocated to the studio founder,” in response to a question on Hexa’s investment in its firm.

These are the next Hexa startups, then.

Riverflow

Hexa’s web3 startup studio, 3Founders, is the creator of the startup Riverflow. It’s a startup that specializes in blockchain data orchestration.

Riverflow will enable you to get data from wallet addresses, smart contracts, blockchain transactions, and more. After that, the data may be edited and moved to a data warehouse, analytics program, or business intelligence tool.

Initially, I believed Riverflow would function similarly to Zapier but with blockchain data. That’s precisely how it works, yet it serves as a tool for data analysts. Thus, it acts more like Segment than Zapier and enables customers to integrate blockchain data with SaaS applications and data warehouses, according to Florent Quinti, the leader of 3Founders.

Okko
A new company called Okko simplifies the purchase process. Who would have imagined that for tech companies, procurement would grow to be a significant vertical?

However, Okko is not the only startup focusing on revamping procurement methods in 2023, as many tech owners are looking for ways to keep their businesses afloat and reduce expenses.

Because the procurement platform is too complicated, many employees attempt to avoid using it. However, procurement may only be a valuable tool for cost control if you can see the whole picture.

Okko is not interested in creating a cutting-edge procurement system from the ground up, as Pivot is. Okko intends to update the vendor portal, or the interface for creating purchase orders, and connect with current systems like Oracle NetSuite.

Catalog

A new SaaS solution for B2B wholesale orders is called CatalCatalogsider, a clothing line that supplies independent retailers with merchandise.

The intention behind the moniker Catalog is to redesign the catalCatalog businesses use for their business-to-business (B2B) clientele. Catalog centralizes all product information into a website, eliminating the need to share an Excel file with a plethora of cryptic reference numbers.

The company’s ERP is then immediately updated with online orders, creating new opportunities for promotions, recurrent charges, the introduction of new products, etc.

Ring X
For now, this corporate knowledge-focused business is still going under the codename RingX. It might be challenging to get the appropriate materials to learn how to perform something correctly because many occupations are becoming increasingly sophisticated.

Rather than providing the appropriate resources, this startup seeks to connect you with experts from other businesses that have already dealt with the same problem. Through this peer-to-peer network, people can learn new topics and interact with specialists.

Kiosk

Based on WhatsApp Business, Kiosk is a SaaS business. It might be characterized as an attempt to provide additional functionality to WhatsApp so companies can communicate with their clients more effectively.

For example, a Kiosk may generate leads using a straightforward funnel that resembles a chatbot. Prospective clients initiate a WhatsApp chat and respond to basic inquiries like “how big is your home?” and “when would you like to start your home renovation project?”

Kiosk’s interface with other SaaS applications, like your help desk, CRM, or e-commerce platform, may also enable you to manage support inquiries.

Tengo
Lastly, Tengo centralizes all French public tenders to ensure that businesses don’t pass up the opportunity to submit a bid. Companies that depend significantly on general requests for income generation may find this tool helpful.

“We use AI/LLM technology to help respond to private tenders and we detect all public tenders (we’ve built a ‘Google Alert’ for public tenders),” stated Matthieu Vaxelaire, the CEO of eFounders.

You may think of Tengo as Govly for the French market.

Two projects without names

Hexa is already considering what comes after those initiatives. Under the codenames TopiX and GPTX, it still has two additional business concepts, but it hasn’t found the founders to work on them yet.

Topix is an AI-enhanced communication solution designed primarily for mobile devices. GPTX is a generative AI tool for internal use cases in security- and privacy-conscious businesses.

October 31, 2023 0 comment

Young Business Leaders

Germany’s Empion raises €6M from Cavalry Ventures, others to automate hiring with AI.

by Alex Turner October 30, 2023

written by Alex Turner

On Wednesday, October 25, the Berlin-based company Empion announced that it had received €6 million in a seed round of funding from Cavalry Ventures, Redstone VC, and VR Ventures, two of its current backers.

The company announced a year earlier in a pre-seed fundraising round that Redstone VC, Basinghall Partners, and well-known angels from the HR IT sector led.

Empion: Using AI to transform hiring

Drs. Annika von Mutius and Larissa Leitner founded Empion in 2021 as an automated professional headhunting service. Empion matches talent with firms based on skills and cultural fit by utilizing AI technology and cultural matching.

The AI-powered robot adviser calculates pertinent metrics to pair qualified employees with appropriate businesses.

The corporation claims that this increases employee loyalty to the organization and success rate. Time is saved, and the application procedure is expedited. The firm now serves a wide range of customers, such as Personio, Volksbanken, and Mazars.

The Trader

Cavalry Ventures, a European early-stage venture capital firm with €260+M in assets under management, is headquartered in Berlin and focuses on the pre-seed and seed stages.

Apart from the partners’ proficiency, the portfolio firms acquire entry into a worldwide, specialized, and interdisciplinary network, including over 200 angel investors, entrepreneurs, scientists, business specialists, and numerous others.

In areas including strategy, organizational growth, product development, sales, international expansion, hiring, and marketing, they offer operational and consulting help.

More than fifty firms, including Forto, McMakler, REKKI, BRYTER, and PlanRadar, are included in the portfolio.

October 30, 2023 0 comment

Climate fintech The Landbanking Group bags €10.4M to launch natural capital management platform Landler. | Image credit: The Landbanking Group

STARTUPS Young Business Leaders

Munich-based The Landbanking Group bags €10.4M to launch natural capital management platform Landler

by Alex Turner October 30, 2023

written by Alex Turner

High Impact Fund Bonaventure and Swiss businessman and philanthropist André Hoffmann sponsored a seed round in which Munich-based climate fintech Landbanking Group raised €10.4 million.

Landler, a platform for managing and investing in natural capital, including biodiversity, carbon, soil, and water, was also launched.

VC funds Marketing, ReFi, and impact assessment experts 4P Capital, Vanagon, and Planet A will help Landler.

SUN Institute of the Deutsche Post Foundation and ten individuals and families, including Prince Maximilian of Liechtenstein, Alexa Firmenich, Jan-Hendrik Goldbeck, and Fabian Strüngmann, will increase the company’s growth.

As a high-impact investment fund, BonVenture values the environment and biodiversity for our shared future, says managing partner Dr. Erwin Stahl. A credible and transparent nature monitoring tool from the Landbanking Group is market-innovating. We wish to start this exciting adventure with “your investment.”

To promote stewardship of natural capital, Sonja and Martin Stuchtey established The Landbanking Group in 22 to promote” Nature Equity” as an asset class. Nature Equity encourages eco-friendly land usage compared to other asset types. The two co-founders were previously involved in global sustainability, with Sonja investing in ScienceLab, Alliance4Europe, and Disarm.

Martin founded systems transformation startup SYSTEMIQ after managing worldwide sustainability practices as a McKinsey senior and managing partner.

Their experience running an organic family farm in Austria inspired The Landbanking Group. They found that unsustainable land-use practices have damaged the farm’s soil. The experience inspired them to use the environment’s natural capital, a mix of renewable and non-renewable resources, against unsustainable economic activities and natural calamities.

Management platform for natural capital

Investor money will help The Landbanking Group grow its agri-food customer base and enter new infrastructure, energy, and financial services areas.

Landler can also expand monitoring models to new biomes and ecosystem surfaces with the funds. Landers can preserve managed agricultural and urban areas.

Landler uses earth observation, digital in-situ data, machine learning, and decentralized ledger technology to give the world a “natural “capital account” for every track. Equity assets are issued from such accounts.

These balance-sheet assets appeal to agri-food, energy, resource, infrastructure, insurance, and financial enterprises.

Landler combines local sampling, Earth observation satellite data, machine learning, and biophysical process modeling. The Landbanking Group needs weather records to deliver scalable, impartial, and inexpensive MRV services.

October 30, 2023 0 comment

Young Business Leaders YOUNG ENTREPRENEURS

Founder Creates App to Revolutionize Networking For Black Women Entrepreneurs, Professionals, and Creatives

by Ava Robinson October 27, 2023

written by Ava Robinson

We are introducing Lashawn Dreher, the brains behind the groundbreaking networking app BlkWomenHustle® for black women professionals, artists, and entrepreneurs. The software boosts economic empowerment, builds social capital, and launches careers and entrepreneurial endeavors.

Lashawn claims that her desire for a more effective way to link women with the opportunities and people they frequently seek but finds illusive led her to conceptualize and build the real-time online app. Known as the Networking Maven® in the community, Dreher introduced the app with a concept based on Issa Rae’s Insecure® television series, which appealed to black women’s nostalgia and spurred support for the new endeavor.

“Since BlakWomenHustle is a networking platform, I wanted to stay true to our goal of making experiences that are meaningful and relevant for everyone, wherever we may be in the world,” Lashawn said. “The app is a centralized space revolutionizing how we approach mutually beneficial professional growth and sincere relationships.”

The BlkWomenHustle App puts the power of networking and career advancement in users’ hands with its user-friendly design and simple layout. Support for crowdsourcing initiatives, chances for supplier diversity, links for real-time cooperation, and a job portal for freelancers and corporations are among its noteworthy characteristics.

It’s simple to overlook the numerous events and opportunities that are posted on all of these social media sites and platforms. The app is the answer, according to Lashawn. “To make professional growth convenient, we’ve removed the time-consuming research and consolidated information.”

Apart from its innovative features, the BlkWomenHustle App lets users stream and access original content, interact with corporate partners for business prospects, and explore various events with the help of the countrywide event calendar. Users who subscribe to a monthly or annual plan can use the app.

The goal of the BlkWomenHustle App is to bridge the gap and create strong connections between Black women and enterprises, organizations, and allies to promote our professional development. It is intended to become the hub for building, educating, and maintaining communities for growth.

About

Black women entrepreneurs, professionals, and creatives can network purposefully, learn from top industry experts, and build lucrative enterprises with Black WomenHustle®, an all-in-one networking platform. As part of its mission to support women in creating successful professions and businesses, the active online network promotes an inclusive business environment through live and recorded events, online learning, and digital media.

October 27, 2023 0 comment

Startup Successes STARTUPS

Flourish Ventures, a ‘fintech venture fund with a purpose,’ secures $350M in new capital.

by Alex Turner October 25, 2023

written by Alex Turner

TechCrunch is the first to reveal that Flourish Ventures, an early-stage venture firm investing only in fintech businesses in emerging nations and the United States, has raised $350 million in new funding.

The four-year-old company manages $850 million in total assets with this latest increase.

Since Flourish is an evergreen business rather than a standard venture capital firm, its investments are open-ended and have no expiration date. Pierre Omidyar, the creator of eBay, is its only investor; in 2019, the company split off from his investment organization, Omidyar Network. The investing tenet of Flourish is to support businesses that can generate a profit and those who, in its opinion, can “create systemic change” and “build a more fair financial system.”

Global managing partner and co-founder Tilman Ehrbeck remarked, “Since our capital is permanent, we are more flexible and not subject to the same pressures of other funds that have to deploy or exit in a certain time frame.” “We think that offers us a competitive edge.”

Companies that “show that either new or better ways of doing business are feasible and, via that successful demonstration, influence the performance of the entire [financial] sector for the better” are another corporation goal. Thus, Ehrbeck stated, “We are a fintech venture fund with a purpose.”

Located in San Francisco, California, Flourish has invested in 71 businesses on five continents, with most of its funds being used in the United States since its founding. Notable investments include embedded finance startup Unit, which was last valued at $1.2 billion; Brazilian neobank Neon, which was last priced at $1.6 billion; digital bank Chime, which was valued at $25 billion in its most recent funding round; and African payments infrastructure company Flutterwave, which was last valued at over $3 billion.

Managing partner and co-founder Arjuna Costa said, “We were either the seed or Series A investor in all of those deals.”

Among the company’s notable exits are the SPAC public offering of Grab Financial, the GoJek acquisition of Ruma, the Intuit acquisition of SeedFi, and the Capital One acquisition of United Income.

Technique
Flourish collaborates with legislators, regulators, business executives, and ecosystem participants, including the Alliance for Innovative Regulation (AIR), Financial Health Network (FHN), and Consumer Reports, to bring about systemic change.

The managing partners and founders of Flourish are Ehrbeck (focusing on India and Southeast Asia), Emmalyn Shaw (focusing on the United States), and Costa (focusing on emerging areas including Latin America and Africa).

Shaw stated that some of the company’s new funding will be set aside for further investments. Flourish typically invests between $6 and $7 million in a firm during its initial investment rounds, totaling between six and 10 million annually.

We have the option to expand or contract, she told TechCrunch. “We attempt to take on active board roles and lead or co-lead investments when appropriate.”

Shaw predicted that Flourish will continue dominating infrastructure and supporting “next-gen” businesses in the vertical SaaS and B2B payment sectors, “embedding finance more deeply in the stack.”

“We are also keeping a close eye on how inadequate legacy infrastructure is being transformed,” the spokesperson stated. Although we know that the issue is extremely complex and ingrained, we firmly believe there should be a significant systemic shift.

The company also investigates data analytics in lending identification, insurance payments, and banking.

Flourish also claims to have a “diverse” team, with mostly non-white and female members.

Ehrbeck stated, “We are trying to be equally deliberate on the investment side.” Still, he conceded that it’s challenging to define diversity when discussing international companies since what is diverse in one place may not be in another.

“In India, it has much more to do with caste and backgrounds, for example, whereas in the United States, there are certain considerations,” he continued.

However, Shaw notes that the company has had female co-founders in its previous four new transactions.

Given the larger investing landscape, the cash rise is undoubtedly positive news for fintech firms. In contrast to their peak years of 2020 and 2021, these businesses have raised far less capital in previous quarters.

October 25, 2023 0 comment

Startup Successes

Amsterdam’s Tidalflow exits stealth mode and secures €1.6M from Google’s AI venture fund, Antler, and others.

by Alex Turner October 12, 2023

written by Alex Turner

AI startup Tidalflow, located in Amsterdam, announced the opening of the business and the completion of its initial investment round, which raised $1.7 million (or around €1.6 million).

Gradient Ventures, Google’s AI-focused venture fund, and Dig Ventures, run by MuleSoft founder Ross Mason, are leading the investment with support from Antler.

The Dutch business plans to utilize the funding to hasten the development of a platform allowing plugins to seamlessly integrate third-party software into large language model (LLM) ecosystems. This integration enables AI to utilize software to its fullest capacity by putting knowledge into practice.

Tidalflow addresses what problems?

Businesses need a cohesive approach to adapt without sacrificing dependability as AI becomes more adept at using software. Here, Tidalflow’s platform offers the essential resources for this adaptation, enabling companies to keep up with and profit from technological breakthroughs.

“Software, according to Marc Andreessen’s 2011 statement, is consuming the globe. While this is still true, Coen Stevens, CTO and co-founder of Tidalflow, believes that AI may use software more effectively than humans.

“Tidalflow ensures that AI lives up to that potential and offers businesses reliable infrastructure to capitalize on this shift and not be left behind,” Stevens continues.

Tidal flow: Closing the Software and LLM Gap

Software companies can create, test, track, and monetize their product instances for LLM compatibility using the plugin lifecycle management platform that Coen Stevens, Sebastian Jorna, and Henry Wynaendts created for Tidalflow, opening up new sales and revenue opportunities.

“Much like the iPhone ushered in a new era for mobile-friendly software in 2007, we’re now at a similar inflection point, namely for software to become LLM-compatible,” claims Sebastian Jorna, CEO and Co-Founder of Tidalflow.

Tidalflow offers a complete platform for enterprises to develop, test, and deploy innovative technologies, acting as a catalyst for this new supercycle.

October 12, 2023 0 comment

Young Business Leaders

Howard Grad Makes History With HBCU Apparel Line That Inspires Higher Education in the Black Community

by Ava Robinson October 11, 2023

written by Ava Robinson

With her fashionable collegiate wear line, Black & Scholared, Kamirria Wallace, a Howard University alumna turned businesswoman, promotes higher education within the black community.

Historically, fewer black students than their counterparts have enrolled in higher education. According to recent studies, enrollment rates rose from 17.9% in 2010 to 22.6% in 2023; nevertheless, the Census American Community Survey indicates that the figure is still below the national average, reported at 32.9%.

Through her purpose-driven fashion line, Kamirria hopes to change those numbers. She founded Black & Scholar in 2020 to leave her girls a legacy at an HBCU. Three years later, the brand has expanded on its goal by providing lines of HBCU collegiate wear that are legally licensed and created to commemorate and promote higher education within the black community. The collections include bags, caps, lapel pins, sweatshirts, t-shirts, and hoodies for graduates.

However, Black & Scholared serves more than simply present and former students. By encouraging young children’s and toddlers’ desires for higher education through the company’s youth line, Kamirria has remained faithful to the inspiration for founding the firm.

Black & Scholar is more than simply a company for Kamirria. She is dedicated to assisting black kids in financing their desire to attend college. As a result, Black & Scholared provides a scholarship fund to assist students with living and tuition expenses. “Education is the key to reducing the wealth gap in the black community,” she declared. I can vouch for the importance of a sense of belonging to students as a graduate of an HBCU. Because of this, we also donate some of our revenues to our HBCU partners.

Kamirria had just one HBCU license when she launched Black & Scholared. 7 HBCUs, including Howard University, Morgan State University, Norfolk State University, North Carolina A&T State University, Hampton University, Virginia State University, and Texas Southern University, now have licenses through the company, which has since grown. Wallace wants to increase the number of HBCUs covered by the company’s license, which now numbers more than 100 nationwide.

“We want to support institutions that offer education and the conditions for black students to flourish,” she stated. In addition to creating a name for ourselves, we also create a legacy.

Black & Scholar has touched more than 500K scholars and given more than $30,000 to the HBCU community since the company’s founding. Currently, the brand is offered online and at well-known department shops like Foot Locker and Barnes & Noble College on HBCU campuses.

About

A community- and purpose-driven apparel company called Black & Scholared® is on a mission to celebrate, support, and promote higher education within the black community. Black & Scholared supports students and alums who want to proudly represent their HBCU school or alma mater by selling empowering collections and licensed collegiate apparel with a portion of proceeds regularly donated to historically black colleges and universities.

October 11, 2023 0 comment

Young Business Leaders YOUNG ENTREPRENEURS

Tiffany Haddish is Raising $25M to Open a Black-Owned Grocery Store in Her Old Neighborhood.

by Ava Robinson October 9, 2023

written by Ava Robinson

Tiffany Haddish, an actress and comedian, will soon realize her lifelong ambition of operating a grocery shop in her old South Los Angeles neighborhood by launching Diaspora Groceries. She has been raising $25 million to make her idea a reality over the last four years.

According to Newsbreak, Haddish intends to open Diaspora Groceries, an alternative and reasonably priced grocery store, in the Crenshaw district of South LA. Due to its cultural significance and association with notable figures like the late Nipsey Hussle and Ice-T, Crenshaw is mostly a black neighborhood.

Haddish expressed her joy at her achievement in the film business while highlighting the importance of the grocery store initiative to her. She is confident in the potential influence the business will have on the neighborhood.

According to the market’s website, serving BIPOC people will be its major priority. Haddish unveiled some of the intriguing features the store would have, although the opening date has not yet been made official.

“There will be specialty things, a normal market, and a nonprofit-like educational component where people can take cooking and financial literacy classes,” Haddish explained. “I’m a big believer that when you understand how money and food operate, you develop into a better, happier person. Additionally, your neighborhood, family, and yourself benefit from your improved health and happiness.

Haddish has been open about her prior difficulties with poverty. As a foster child, she was homeless and faced food shortages. She acknowledged that she struggles with food insecurity and expressed her hope that her grocery store effort may help others going through a similar situation.

Haddish is on pace to establish a meaningful and welcoming grocery shop that wants to help and enhance her neighborhood in Los Angeles with her resolve and $25 million in fundraising efforts.

October 9, 2023 0 comment

Young Business Leaders YOUNG ENTREPRENEURS

Meet the 25-Year-Old Black Lawyer Who Runs Her Law Firm.

by Ava Robinson October 9, 2023

written by Ava Robinson

Sinenhlanhla Passcara Mthembu, who founded and served as director of her legal company, is a proud 25-year-old. Her company, Passcara & Partners Incorporated, is based in Durban, South Africa, and specializes in family law, personal injury, and other areas. Although she is far younger than most attorneys with their law firms, she did not let that stop her from creating history.

She graduated from law school and immediately began working. But because she had always wanted to start her own company, she bravely decided to leave her job and work for herself.

“I decided to undertake it as a challenge for myself. I then decided that I would do this, regardless of what others said, as she said on Power FM. “The transition from the beginning of my degree to this point was challenging. I have no regrets at all.

She recently described herself as the founder and director of her legal company on Twitter and announced the opening. “I am to inspire,” she wrote. “If I can do it, you can too!”

She acknowledges that marketing herself is difficult because of her youth and the daunting nature of her chosen profession. She is confident that word-of-mouth advertising from her customers will really help her.

“Marketing oneself is challenging in our industry. Between marketing and bragging, there is a fine line. Touting resembles pleading or begging for customers, the speaker explained. “It makes it hard to market because you don’t want to cross that thin line that the [legal] council has put for us.”

October 9, 2023 0 comment

Newer Posts

Older Posts