Home » Xbox Now Has a Black Woman President For the First Time Ever

Xbox Now Has a Black Woman President For the First Time Ever

by Ethan Carter
Photo: Sarah Bond

Microsoft and the gaming industry will go down in the annals of history as Sarah Bond, a former corporate vice president of the company, has been promoted to president of Xbox. In addition to her education at Yale and Harvard Business School, she has served in leadership positions at T-Mobile.

Sarah has been an essential part of Microsoft’s Xbox. This division contributes around $16 billion in yearly sales, and she has been instrumental in the company’s rise to prominence and continued success. In her previous position as Vice President, she oversaw the Xbox division, which was responsible for developing and commercializing various goods and services geared toward game developers and other partners.

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She was integral in directing the company’s strategy, policy, mergers and acquisitions, and integration, and she collaborated with hundreds of game creators and partners to provide games to players on consoles, personal computers, mobile devices, and the cloud.
Sarah will be in charge of all software and hardware platforms in her new position as President of Xbox. These platforms will include the redesigned disc-less Xbox Series X that will be delivered in 2024 and a next-generation hybrid Xbox system released in 2028. In addition to this, she will be responsible for managing the experiences of players and creators, platform engineering, strategy, business planning, data and analytics, and business growth.

Sarah is currently a member of the Board of Councilors at the USC School of Cinematic Arts. In addition, Sarah is a member of the Board of Directors at the Entertainment Software Association (ESA), Zuora, the leading subscription management platform, and CHEGG, the leading student-first connected learning platform.

Sarah held several senior roles at T-Mobile before she started working for Microsoft. These roles included leading the corporate strategy and development team and being responsible for cross-functional strategic initiatives, significant investments, partnerships, mergers, and acquisitions.

Sarah was also a team member that led the turnaround at T-Mobile. Her professional life began with McKinsey, where she rose to become an associate partner in the Seattle office. Sarah graduated from Yale University with a Bachelor of Arts in Economics and from Harvard Business School with a Master of Business Administration.

Sarah has devoted her professional life to changing organizations’ cultures, re-architecting their structures, speeding up business processes, and, most importantly, giving others the ability to replicate her successes.

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