London’s Athletico Ventures launches a new collective for athletes to invest in startups.

Athletico Ventures, a venture capital company with offices in London that helps professional athletes invest in potential firms, has announced the launch of Athletico Ventures Collective#1, its first collective investment vehicle.

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Iterative approaches to corporate strategy foster collaborative thinking to further the overall value.
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Iterative approaches to corporate strategy foster collaborative thinking to further the overall value.

By combining the networks and experience of its members, the collective aims to invest in the most promising European businesses. The organization will help these firms in several ways after funding.

This group has invested €150K in B2C and B2B businesses throughout Europe. In the consumer impact (particularly in education, health, environment, and food) and sports and entertainment verticals, they concentrate on late seed to Series B investment.

Six investments made by the recently established investment group have been completed, including Wethenew (Series B), Life5 (Series A), Scoreplay (Seed), Omada (Seed), and other unannounced investments.

Members of the group
The collective consists of more than 40 professional players from several sports, including football, Formula 1, Formula E, tennis, volleyball, basketball, and eSports, as well as IT leaders, senior business executives, and eminent investors.

Antoine Griezmann, Eric Dier, Randal Kolo Muani, and Sébastien Haller are some well-known names on the list, along with Pierre Gasly (F1), Jean-Eric Vergne (Formula E, WECC), Paul-Henri Mathieu (Tennis), Wilfredo León Venero (Volleyball), and Gotaga (Esports).

Top investors like Benoît Verbrugghe and Martin Mignot of Index are also on the list, along with prominent IT professionals like Roxanne Varza of Station F, senior sports executives like Andrew Georgiou of WarnerBros Discovery, and Family Offices represented by AASONS of Afflelou.

Along with collaborating on investments, the members also share experiences.

According to Arthur Bernard, founder of Athletico Ventures, “We are extremely proud and honored to have assembled such a diverse group of investors, with complementary backgrounds, expertise, networks, and geographic coverage, including France, UK, Germany, Netherlands, Spain, Italy, and more.”

Bernard continues, “We are eager to collaborate with courageous businesspeople across Europe to help them achieve their growth goals.

Concerning Athletico Ventures

Arthur Bernard, a senior executive with over 15 years of expertise in the sports and media industries across numerous sectors, founded Athletico Ventures in 2020. Along with tier 1 investors, the company wants to let elite athletes invest in potential firms in both the B2C and B2B sectors.

Athletico Ventures concentrated on combining athletes’ investments on a per-deal basis before launching Athletico Ventures Collective#1. The company completed ten business investments, including Sorare, Oura, All Plants, and Cowboy,

With its unique strategy, Athletico Ventures sets itself apart from other venture capital organizations. Their reduced check size and collaborative follower method only demand minimal ownership. It also offers a highly distinctive value addition that mostly results from its investors’ relationships and pooled experience across several sectors.

Athletico Ventures focuses more on sector diversification of the sectors to invest in than other athlete funds. In addition to their impact, the company favors athletes as investors for their competitive spirit, social skills, networks, and brand influence.

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