Yellow, a newly founded venture capital firm, recently opened a €30 million fund for pre-seed investments in Europe.
Oscar Pierre and Sacha Michaud, the creators of Glovo, and Adam Lasri, a former investor at the prestigious venture capital firm Atomico, founded Yellow. Its goal is to assist early-stage European entrepreneurs, particularly in France and southern Europe.
Although no industry restrictions exist on the fund’s reach, Yellow is keen to invest in B2C and B2B businesses with solid growth prospects. Instead of taking the lead in investment rounds, Yellow intends to aggressively work with other European venture capital firms, offering ticket sizes ranging from €200,000 to €500,000.
Yellow: Assisting pioneers in markets throughout Southern Europe
One of Yellow’s main goals is to support entrepreneurs growing their companies in France and other Southern European markets, such as Spain, Italy, and Portugal.
According to the VC, these areas have historically received little assistance from venture capital, which makes it difficult for companies to get the resources they require to succeed.
The venture capitalist seeks to close this gap by utilizing its knowledge, connections, and in-depth comprehension of regional markets.
In areas like talent support, navigating regulatory frameworks, and arranging introductions to larger organizations, the firm seeks to offer invaluable advice and help.
More than twelve unicorn founders of profitable European digital businesses and well-known family business owners in Southern Europe provided investment to Yellow.
Due to significant investor interest, Yellow was able to close 100% of the fund in a matter of weeks, despite the problematic global fundraising climate.
The venture capitalist has previously supported projects in Barcelona and Paris with two covert investments in the last month. With the addition of seasoned investor Victor Navarro, the new venture capital firm is active in Barcelona and Paris. Established in Barcelona, Victor has been covering Southern Europe for KFund, a fund established in Spain.
Another addition to the squad will come from a newcomer who will be arriving in Paris shortly.
Co-founder of Yellow Adam Lasri comments, “Working with both Sacha and Oscar is an absolute pleasure. We have been friends for a long time, and I have witnessed how involved and helpful they have been to the over thirty entrepreneurs they have backed in the previous few years. We have now teamed up to implement that pledge formally through Yellow. We are thrilled that investors have shown great interest in the fund since its launch.
Lasri continues, “We see Yellow well positioned to support founders from the region and those looking to expand there and help unlock the region’s full potential. With me based in France and Oscar and Sacha’s strong ties to not just Spain but across Italy and Portugal,
