Marketing firm Boathouse Group has established a new social impact practice. Karen Baker, president of Boathouse DC, will serve as the business’s leader. In addition, advertising, communications, digital acquisition, and organic social media services are included in the company’s offerings.
A black woman president of a marketing firm based in Washington, DC, will oversee the social impact practice using AI tools.
Clients can create and implement strategic marketing approaches that align their organizations’ values with key stakeholders’ attitudes as a result of the new offer.
The president of Boathouse DC, Karen Baker, has announced the creation of a new social impact practice at Boathouse Group, a marketing firm with national operations. In addition, advertising, communications, digital acquisition, and organic social media services are included in the company’s offerings.
“We see this offer as a critical component of our overall portfolio as client organizations of all sizes seek to ensure that they are reflecting the values of their stakeholder bases in an era when social good is a critical yardstick,” said John Connors, the founder, and CEO of Boathouse. “We see this offer as a critical component of our overall portfolio as client organizations of all sizes seek to ensure that they reflect the values of their stakeholder bases.”
Baker continued, saying, “Efforts must be made both online and offline to have a measurable effect on society.” We are aware of the appropriate delivery. Whether the focus is on diversity and inclusion, particular social challenges, specific social issues, corporate social obligations, charity, employee trust, or all of these, our goal is to be purpose-driven in our story and how we define and identify the effect.
The firm has said that one of its goals is to “inspire the scale of social good.” One way it plans to do this is by utilizing synergy across various programs and campaigns.
Boathouse stated that it would employ AI solutions to comprehend the social landscape of social issues inside a client’s business and internationally. The company also indicated that it would use the insights acquired as part of a more comprehensive marketing and communications plan.
The organization’s main office is located in Boston and has locations in Silicon Valley and Washington, DC.
