Flavrs is an iOS app that allows foodies to find recipes and then buy ingredients. Through a bespoke interface with OpenAI, the app provides AI-powered recommendation algorithms and a new takeaway function. Videos from famous chefs and producers are displayed on the app, which has a UI reminiscent of TikTok. By using an Instacart integration, you may purchase the ingredients to prepare the cuisine you want without ever leaving the app.
Former Google engineer François Chu and Alejandro Oropeza, the former global manager of creative marketing for YouTube, founded Flavrs in September 2022. The firm has secured $7 million in initial investment from prominent chefs Wellington Access Ventures and Andreessen Horowitz.
With these updated features, Flavrs is evolving from being an app that finds recipes that you can purchase to one that finds meals that you can order. Flavrs will connect you to Uber Eats and other delivery services to complete your order if you see a video from a restaurant and wish to purchase takeout.
“Consider having access to the best food videos and being able to purchase anything you see, including ingredients and takeout,” Oropeza stated to TechCrunch. This entails purchasing your preferred chef-approved cookware—such as pans and knives—all in one location, in addition to ordering goods from Instacart and takeout from Uber Eats.
In regards to the new AI-powered recommendation systems, the startup has introduced a customized integration with OpenAI that will enable users to receive personalized video content from creators on the app across more than thirty food categories, such as cuisine, technique, allergens, preparation complexity, dietary restrictions, cook time, and more.
Oropeza claims that content creators use the platform by dragging and dropping movies, then plain text recipes, onto it.
“With our proprietary integration with OpenAI, Flavrs has an industry-first feature that takes these plain-text recipes and turns them into smart videos that can be shoppable, cookable, and fully understood by our systems as food rather than just video, allowing the content to be recommended to users in unique and personalized ways,” Oropeza stated. Additionally, this functionality makes life easier for creators—AI tags and filters content for content creators in seconds, saving them hours of labor.
According to Oropeza, a bespoke integration transforms a series of textual elements into individualized, exciting material that is tailored to the individual interests of each viewer.
Flavrs’ user base has increased 80 times since going covert last year, and in the previous three months, the app’s creator community has expanded by eight times. Oropeza states Flavrs hopes to “connect the world through food” by tying premium cuisine content to actual events and business.
For the 500 million or more people who live to eat, Oropeza stated, “As things scale, our vision is to become the category-defining food content and commerce experience.” “By doing this, we will create a platform where the world’s top chefs, food content producers, and neighborhood eateries can interact with incredibly interested audiences globally in an ecosystem that benefits everyone.”
